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Research center

Active aging allows businesses to develop their products and their markets. The enormous demographic shift in the number of older adults and the buying power of the Baby Boomers (over $2 trillion) offers unprecedented opportunities for those who meet and exceed their needs.

What activities will bring new customers? What are the forces affecting older adults today-and 10 years from now? Which organizations are providing wellness services? What is the market size?

The ICAA research center and Active Aging in America series helps you to answer these questions and more. To preview this section, please click here.

By becoming an ICAA member you gain access to the ICAA research center 24 hours a day, 7 days a week. To learn more about becoming an ICAA member, click here.