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Sale and marketing information

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Marketing (to access additional articles, click here)

Ageism in advertising
Are your written materials missing the mark?
Back-to-basics media: making the most of media you can control
Choosing your target market: the key to a successful concept (ICAA functional levels)
Creating age-friendly websites
Cutting though the media clutter
Develop a new vocabulary
Direct marketing to older adults
Effective news releases
Fifty ways to grow your program
Innovative premarketing strategies: how to close sales before breaking ground
Know thy market
Planning and marketing a feasible wellness center
Presenting to 50 plus audiences: a practical guide
Six steps to age-friendly advertising
Speaking their language
Spice up your marketing
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Marketing events (to access additional articles, click here)

Active Aging Week 2006
Active Aging Week 2006: prepare your action plan
Active Aging Week 2007: Choose an active life
Develop your marketing plan for Active Aging Week
Turning a milestone into a marketing campaign
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Marketing through a network (to access additional articles, click here)

Building an active aging coalition
Working with your local physicians
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Market research (to access additional articles, click here)

Know your competitors
View your facility through the eyes of your consumer
A common sense guide to using market research
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Market segmentation (to access additional articles, click here)

Market segmentation: successfully targeting the mature population
Marketing effectively to Baby Boomers
Marketing successfully to age 40-plus women
Soapbox: Talking about the older generation
The obesity message: Marketing physical activity to large older adults
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