International Council on Active Aging
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Whether you are an organization, or an individual professional, the ICAA has the right membership for you.
Industry resources
The active-aging industry provides facilities and programs that are part of a prevention/wellness model focused on quality of life for people who are 50 years and older. The industry unites a broad spectrum of organizations and individuals: retirement communities and seniors centers, age-targeted housing and medical fitness centers, home-based service, health clubs, research centers and government agencies.
ICAA’s business intelligence and tools capture the state of the active-industry while giving direction for future growth.
Reflecting the active-aging philosophy of inclusion and recognition that all activities contribute to wellness, ICAA tracks the industry as a whole: for-profit and not-for profit organizations, public and private entities, and multiple business sectors. This world view enables organizations to see how they compare to all others.
Targeted resources
ICAA Research and reports
ICAA regularly surveys its members and network to explore the larger concepts and smaller details of the industry. Survey questions are built from the question ICAA staff members receive about the evolving delivery of active aging services.
ICAA/ProMatura Wellness Benchmarks
First in the field, this benchmarking system is an online, password-protected repository of a retirement community’s capacity and programs, with reports and analysis to measure the program’s contribution to business objectives of participation, economics and satisfaction.
Business Case for Wellness in Retirement Communities and Seniors Housing
ICAA recognizes that all services for older adults are sustained and achieve quality when these are resourced with appropriate staffing and funding. The business case for wellness explains the value of investing in wellness services.
Professional education for leadership and staff
Building capacity for delivering meaningful programs with identified outcomes is critical for the success of active-aging wellness. ICAA’s resources in multiple mediums enable development of skills and abilities.
