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Reinforce your customer's buying decision by Debra J. Schmidt

If I asked you right now whether or not you are in sales, chances are you might say, “No, I’m in accounts payable” or “I’m in customer service,” or “I’m in the marketing department.” You may even say, “I’m the CEO.”

Anytime you interact with a customer, you are selling your professional credibility and the company image. No matter what your job title is, you are in sales. I cringe when employees tell me, “I don’t need customer service training,” or “My job has nothing to do with sales.” Regardless of job descriptions, every employee in every department can impact the relationship that the company has with its customers and prospects.

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