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Blogs, social media and the Web: how to help your clients engage online by Marilynn Larkin, MA

Recent research confirms what many members of the International Council on Active Aging® (ICAA) are seeing in their organizations and communities—namely, dramatic increases in the use of social networking and online networking tools. According to the nonprofit Pew Research Center in Washington, DC, social networking use among American Internet users ages 50 and older nearly doubled—from 22% to 42%—between April 2009 and May 2010. At that point, half (47%) of users ages 50–64 and one in four (26%) users ages 65 and older used social networking sites.

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