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How well do you know the older-adult market?

As an active-aging professional, you strive to create environments, programs and services that support older adults in leading full, active and healthy lives. To ensure offerings resonate with your customers and meet their needs, it is vital for you to know the market. Newly compiled statistics from the United States Census Bureau offer a current and concise profile of older Americans. Carry on reading to bring yourself up to date—and see how well you know the market.

This is a benefit of membership. If you are not an ICAA member you will need to purchase a membership for access. To learn more, please visit http://www.icaa.cc/membership/whyicaa.htm

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