How four organizations launched their formal wellness programs by Marilynn Larkin, MA

Just about every International Council on Active Aging® (ICAA) member organization offers some kind of wellness activities for their constituencies. But ICAA’s research1 shows that many have yet to bring those programs under the umbrella of a formal program with specific goals, strategies to help people meet those goals, and a means to measure outcomes. The importance of doing so should not be underestimated, says founder and CEO Colin Milner. “Senior living communities are striving to bring in new residents, encourage them to age in place, and provide an enriching and meaningful life experience over the long term. So, too, are seniors centers and other organizations that serve the age 50-plus market. All those objectives are best met with a formal wellness program that embraces the concept of active aging.