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March/April 2008

Contents

Shatter stereotypes of aging: how to help your clients create dynamic mature identities

Bringing the generations together through arts activities

National Blueprint report: strategies for integrating physical activity into wellness programming for older adults

Making your marketing relevant

Plan for Active Aging Week 2008

Why do customer service initiatives fail?

Two Sunnyside programs promote wellness participation

Holiday Retirement's volunteer program enriches the lives of residents

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