Sell exercise with short-term benefits

The benefits of physical activity are well-known, and public health messages promoting a goal of exercising for good health have been aimed at older adults in recent years. To better understand the reasons why—or why not—people engaged in exercise, a research team sought to uncover how exercise participation related to superordinate goals, defined by the researchers as the values that explain why an individual aims for the focal goal, in this case, exercise.