Tips for age-friendly sales by Sharon Sultan Cutler
People ages 50 and older buy products and services for many reasons. They may want to make or save money, look better, save time, learn something new, live longer with good health and stamina, be comfortable, gain pleasure, and, finally, be loved and popular. They buy for their interests, their needs, and often their dream goals. And they seek desirable experiences, self-fulfillment and personal well-being.