Capitalizing on wellness market trends by Gene Guszkowski, AIA

The economic downturn has hit the construction and development industry hard, and new construction projects in the senior living industry have suffered accordingly. However, with each passing day of this slow recovery, some people become frailer and more forgetful, while others begin to proactively search for ways they can maintain an active lifestyle even while preparing for the uncertainty of the future. In short, recession or no recession, the demand increases for quality environments for older adults. As senior living communities strive to provide enhanced products and services, create exceptional experiences, and transcend market expectations, community leaders are acknowledging that the time to begin making capital improvements is now.