Building a business case for equipping your center by Colin Milner

To build or not to build. That used to be the question. At least when it came to developing fitness and wellness centers for older adults. However, the International Council on Active Aging’s research shows that is no longer the case, as—after eight years of renovations, expansions and new developments—82% of the respondents to an ICAA survey now have at least a fitness room at their retirement community, senior center, corporation, hotel, hospital or other setting. This growth in fitness centers and the shift in focus have not been lost on companies that supply fitness products and accessories; indeed, the active-aging industry continues to attract a growing number of new product providers. But do they have the right product for your market?