Why "we' versus "they" is a bigger issue than you think by Karen Woodard Chavez
When I work with clients and engage in conversation with their staff, I will listen for how many times employees use the word they when referring to their organization. Who is "they"?Typically, it is the management or ownership of the business. Often times, "they" is used in a negative sense - whether staff members are aware of it or not. You do not want to have the "they" issue in your company.