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Develop your marketing plan for Active Aging Week by Patricia Ryan, MS

Why would an older person want to attend an Active Aging Week event? And why your event? Now that you’ve started planning activities for the week, it’s time to sit back and think about how you will let people know about them.

Since the goal of any special event that promotes a healthy lifestyle—walk, class or presentation—is to encourage people to try the activity, your marketing plan is an important step. If people do not attend, they can’t try the activity!

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