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Communication: The key to building support for culture change by Kelly A. Stranburg, MEd, CEP, CSCS

In my last Journal on Active Aging article, I discussed how we divided into work groups and conquered nearly 200 ideas to thoroughly develop a strategy for creating change at Sharon Towers in Charlotte, North Carolina. Communication is the challenge I’ll address in this article. Let me first stress how imperative it is to communicate the why behind change and impending strategy when starting out on a culture-change journey.

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