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Strike gold: profitable pilates programming by Lindsay Merrithew

The wellness rush is on. Baby boomers heading north of 50 prospect for ways to preserve their health. And they’re discovering the landscape of mind-body fitness, thanks to the mainstream media’s interest in the subject.

Heavy publicity fuels public awareness of and demand for holistic programs across the age spectrum. But today’s older adults have a special affinity for mind-body approaches such as contemporary pilates, and they increasingly stake their well-being on these practices, as the walls between conventional and alternative medicine erode.

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