Trends in technology purchases by Patricia Ryan, MS
In the active-aging industry, there are two sides to every story. One point of view is that of 50+ consumers who seek the products and services that are compatible with their lifestyles or needs. The other side of the story is voiced by professionals who provide those products and services in all types of locations--senior living communities and private homes, apartments and parks, community centers and clubs. Awareness of the interests of the 50+ consumer was high among the professionals who answered the ICAA Active-Aging Industry Development Survey earlier this year. The consensus, when the ICAA team looked at trends, was that Boomers and technology are top of mind.