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Motivating the 50-plus adult

Committed to helping its 35 million members make the most of life after 50, AARP decided in 2000 that it needed to address—and try to change—statistics showing that people with sedentary lifestyles run a greater risk of developing diabetes, high blood pressure, cancer, obesity and a host of other diseases and conditions. The association was particularly concerned about data showing that a third (34%) of people age 50 and older are sedentary. But it was also encouraged by research indicating that people who become more active will improve their physical and mental health, suffer fewer chronic illnesses and disabilities, enjoy improved cardiovascular fitness and build healthier bones and muscles.

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