Media center

Launching April 2010

Tell your story, your way, on ICAA-TV

On April 1, 2010 the International Council on Active Aging will launch ICAA-TV. This new online service will provide ICAA members with access to streaming video interviews with industry experts who will discuss wellness program management, sales and marketing, management and operations, and community development and design, and present news from industry suppliers.

But most importantly, ICAA-TV invites you to share your news and views on active aging with ICAA members.

ICAA-TV video sharing video guidelines

At ICAA-TV we believe that your news and views gives us a better understanding of what's going on in the field of active-aging. That's why we have created the ICAA reporter program to enable you to share the stories that are important to you. ICAA reporter stories are not edited or fact-checked, but they are screened before they are posted.

Here are some resources to get started:

How to become an ICAA reporter
Submission guidelines
Terms of use
Contact us

Submit videos to: Colin Milner, CEO, at Colinmilner@icaa.cc via www.yousendit.com

Permitted time for video report: 2 minutes or less Please note: Videos over 2 minutes will not be accepted.

How to become an ICAA reporter?

To become an ICAA reporter is a simple process. First, you must be over the age of 18. Then just record on DVD, or video, stories you wish to share about events happening in your country, state/province, city, town, village or organization. You can also share your opinions about issues affecting the health and wellbeing of your business or your customers.

GUIDELINES:

Last updated: March 3, 2010

ICAA Services, Inc airs ICAA-TV throughout the year. ICAA-TV focuses on the health and well-being of organizations that cater to the older adult and the older adult themselves. Video reports are based on factual material or represent the experiences of contributors. Successful video reports emphasize the practical skills that professionals can use right away in their work to encourage active aging.

Video reports should be appropriate for a professional audience, in a simple style that is easy to grasp with explanations of terms and concepts.

Permitted time for video report: 2 minutes or less Please note: Videos over 2 minutes will not be accepted.

Audience

Our viewers are health and wellness professionals who work with older adults in retirement communities, assisted living facilities, health and fitness centers, recreational facilities (such as YMCAs and JCCs), rehabilitation practices, hospital wellness centers, hotel fitness/spas, and government (departments on aging in cities, area agencies on aging). Our audience also includes federal government departments and agencies, as well as researchers in academia. It's a diverse audience of people, who may or may not have a scientific background but are sophisticated and educated viewers. About 85% of our members and subscribers have at least post-secondary education; and they tend to be the decision-makers in their facilities: presidents, CEOs, owners, executive directors, wellness directors, and fitness directors.

The common denominator among viewers is the shared goal of helping individuals stay healthier and lead more active, engaged lives as they age. Our viewers are people who have made or who are making the transition to a different view of aging—successful aging—in which older adults enjoy health in all seven areas of wellness (intellectual, physical, social, spiritual, emotional, vocational, and environmental). People view ICAA-TV to find out what others are doing, as well as for ideas and guidance in implementation.

Target viewer:

Owners, CEOs, presidents, vice presidents, managers, assistant managers, and executive directors of organizations or health and wellness facilities that serve the older-adult market
Fitness, wellness, and activity directors who make decisions about fitness and wellness programs
Researchers in public health and/or active aging
Practitioners who work with older adults in a health or wellness capacity (i.e., personal trainers, occupational therapists, physical therapists, and group fitness instructors)
Directors of aging associations, governmental departments and governmental agencies concerned with older adults and their well-being

Topic areas:

Educational articles on specific health issues
Overviews of current and applicable research fields or areas of interest to health and wellness professionals
Business advice, with an emphasis on practical application
Descriptions of successful programs
Facility design and management
Operations and staff training
Industry success stories (including statistics)
All dimensions of wellness
Programming based on your client’s level of function
Selling and marketing to the older adult

Self-promotion

Articles should not contain brand names of equipment or primarily focus on one product or service you offer. You can include the name of your company, book, product or website in your bio, along with an email address or telephone number. You may include relevant listings of your products along with other products in a sidebar of Resources. The editors may limit some information.

Copyright

You grant the ICAA-TV worldwide rights to publish your video in all electronic formats now known or devised in the future. ICAA-TV may publish your video in additional media, for example, www.youtube.com

Honorariums

ICAA-TV provides the means for health and wellness professionals to share their knowledge with other members of the association. ICAA reporters, however, do not receive any honorariums for their videos.

Video specifications:

Videos will be compressed through Sorenson Squeeze and housed on Sorenson 360. Files will then be embedded in your profile. Video requirements follow:

Maximum length: two minutes
Video input formats: AAC, AC3, AIF/AIFF, ASF, AVI, DV, MOV, MP3, MPEG-1, MPEG-2, MPEG-4, VC-1, WAV, WMA, WMV

[Note: VOB files (DVD) and Flash files are not supported.]