What's new: The business case for wellness programs in senior living.


ICAA 2019: Shaping the future of wellness
October 10-12, 2019
Gaylord Palms Resort and Convention Center
Orlando, Florida

ICAA Executive Leadership Summit 2018: The business of wellness

Friday, October 19

8:00 a.m.–9:30 a.m.

What do old people know about old age?John Leland

Most of what we think we know about old age comes from people who have never been old. So the conversation is about fixing problems: Are you sleeping well? Do you get dizzy? In this dynamic, the elders become problems to be solved, not repositories of experience and wisdom. Yet they’re the only ones who know how to be 85 or 90, and their lessons—about resilience, gratitude, loss, interdependence and accepting death—can improve life for both their peers and their caregivers.

You’ll be able to:

  • Rewire the family dynamic so that children are no longer problem-solvers and parents are no longer sets of problems to be fixed. Instead, both sides are giving, and both are receiving.
  • Use nonmedical interventions like gratitude and purpose to improve quality of life.
  • Reverse negative stereotypes of aging, which are associated with a shorter life span and poorer health.

Faculty: John Leland, BA, New York Times reporter and bestselling author, Happiness Is a Choice You Make: Lessons from a Year among the Oldest Old.

Senior living and technology: New horizons for improved quality of life among residentsGinna Baik , Ken Smith & Brian Grandbouche

Today’s tech-savvy current and future residents are leading healthy, active lives well into advanced age, but they still have significant medical needs. The goal is to ensure more effective, efficient person-centered care as well as better overall quality of life and population health. Explore the growing link between technology, quality of life, and wellness among older adults aging in place or in community, as well as best practices for deploying technologies to promote greater engagement.

You’ll be able to:

  • Explore the link between technology, quality of life, and wellness among older adults living in senior care communities.
  • Identify best practices and a strategy for deploying new technologies, such as wearables, to older adults to engage them in their own healthcare and elevate their quality of health.
  • Assess challenges and barriers aging adults and senior living communities face when adopting new technologies.

Faculty: Ginna Baik, BA, Strategic Business Development Manager for Senior Care, CDW Healthcare; Ken Smith, MS, Director, Mobility Division, Senior Research Scholar, and Design Challenge Leader, Stanford Center on Longevity; and Brian Grandbouche, Senior Vice President, Operations, Kisco Senior Living.

9:45 a.m.–10:45 a.m.


PANEL Women leaders igniting healthy agingRichard Carmona, Susan E. Docherty, Gloria A. Caulfield & Susie Ellis

Be inspired by this panel featuring three leading women in health, wellness and aging. Hear how women leaders are shaping healthy aging today. Discover steps to enhance and preserve cognitive ability as we advance in age. Plus find out how to create your own “Blue Zone,” a concept drawing on what we know about healthy habits in long-lived regions of the world.

You’ll be able to:

  • Discuss how women leaders are shaping healthy aging.
  • Describe the steps to enhancing and preserving cognitive ability as we age.
  • Explain how to create your own “Blue Zone.”

Faculty: Richard Carmona, MD, MPH, FACS, 17th Surgeon General of the United States; Chief of Health Innovations, Canyon Ranch; and Distinguished Professor, Zuckerman College of Public Health, University of Arizona (moderator); Susan E. Docherty, MS, CEO, Canyon Ranch; Susie Ellis, MBA, Chairman and CEO, Global Wellness Institute, and Cofounder, Chairman and CEO, Global Wellness Summit; and Gloria Caulfield, BBA, Vice President of Strategic Alliances, Tavistock Development Company, and Executive Director for Health and Wellness Strategy and Planning, Lake Nona Institute.

11:00 a.m.–12:30 p.m.

Mega trends in health, wellness and aging: Why should we care?Jody Holtzman

Through the lens of an aging demographic, this session will explore the breadth and interaction of multiple trends shaping the health and wellness landscape. You’ll leave with new learnings and, most importantly, tools for when you return to your organization to assess what it all means for the pursuit of your particular strategic market goals.

You’ll be able to:

  • Explain why not all trends are equal and how to distinguish “trends” from “fads.”
  • Use tools, such as the Implications Wheel and Competing Hypotheses Framework, for answering the two most important questions: What if? And, so what?
  • Recall how to cut through the noise and focus on what is strategically important for your organization.

Faculty: Jody Holtzman, Founder and Senior Managing Partner, Longevity Venture Advisors, LLC.

Power talks: the future of…

Ken Smith, Paul Irving, Andrew Walker & Martha Schram

Moving outside-in: How the next generation of wearable devices is a better fit for an aging population
Faculty: Ken Smith, MS, Director, Mobility Division, Senior Research Scholar, and Design Challenge Leader, Stanford Center on Longevity.

The future of senior care is social connections
Faculty: Paul Irving, JD, BFA, Chairman, Milken Institute Center for the Future of Aging, and Chairman of the Board, Encore.org.

The future of active aging and sports:
A social ecological lens - A multilevel ecological health framework will be used to explore what opportunities exist to impact population health programming within multi-sport active aging events.

Faculty: Andrew M. Walker, MPH, Director of Health and Wellness.

Is there a future for therapy in wellness?
Aegis Therapies’ Martha Schram will discuss how fully integrated therapy and wellness programing can enhance both the services provided and the patient/resident experience. The session will highlight a case study and explore how outcomes are enhanced with wellness and activities developed in conjunction with therapy services.

Faculty: Martha Schram, BSc, PT, President and CEO, Aegis Therapies.

12:35 p.m.–3:00 p.m.


ICAA’s expo is your opportunity to discover new possibilities to ignite your wellness efforts.

3:15 p.m.–4:15 p.m.


The future of living in the “Longevity Economy”Joseph F. Coughlin

Dr. Joseph Coughlin is founder and director of the Massachusetts Institute of Technology’s AgeLab, and author of the recently released book The Longevity Economy, in which he sees longevity as a call to innovate and invent the future of living. The Wall Street Journal named Coughlin one of “12 Pioneers Inventing the Future of Retirement.” Fast Company Magazine listed the visionary researcher and professor among its “100 Most Creative People In Business.” In his research, he focuses on how demographic change, technology, consumer behavior and trends drive innovations in business and in government.

Faculty: Joseph F. Coughlin, PhD, Founder and Director, Massachusetts Institute of Technology AgeLab; and author, The Longevity Economy.

4:30 p.m.–6:00 p.m.

Inviting difficult conversationKaren Woodard

As managers/leaders, it is important to become comfortable with, and good at, inviting difficult conversation with coworkers, residents, resident families or members. The obvious benefit is getting accurate information, building more functional relationships, working through issues more proficiently and creating authentic connection by building trust. Gain a framework and verbiage for you to invite and effectively deal with difficult conversations with residents, families and “untruthful” staff/colleagues.

Faculty: Karen Woodard, President, Premium Performance Training.

Planning to be relevant: Designing active living communities of the futureMartha Schram & Brandon Ribar

Explore how senior living communities and services must plan for the future, first by understanding relevant consumer and demographic trends. In light of the expanding age gap between single family living and traditional senior-living products, challenge your thinking about attracting and retaining customers. Consider how facilities and services offered will have a higher demand placed on them to be individualized and promote behavioral patterns to help consumers achieve optimal health and satisfaction. Explore how by focusing on consumer experience, the industry can organically achieve the triple aim of healthcare. Includes recent examples and case studies.

You’ll be able to:

  • Identify the key components that result in attracting customers to active living environments. Define models of intersection between environmental design and person experience services.
  • Describe the economic consideration in planning for this emerging market.
  • Discuss industry trends in service offerings and the pros and cons of including services such as skilled nursing and memory care.

Faculty: Martha Schram, BSc, PT, President and CEO, Aegis Therapies; and Brandon Ribar, BS, independent healthcare investor and advisor in services/real estate for healthcare.


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