What's new: The business case for wellness programs in senior living.


ICAA 2019: Shaping the future of wellness
October 10-12, 2019
Gaylord Palms Resort and Convention Center
Orlando, Florida

ICAA Executive Leadership Summit 2018: The business of wellness

The ICAA Executive Leadership Summit 2018 will examine how a business model based on a flourishing culture of wellness can result in business—and bottom line—success for organizations focused on older adults. The Summit is designed for CEOs, CFOs, executive directors, administrators, board members, presidents, vice presidents and other senior business leaders.

Summit agenda

Thursday, October 18

Wellness and its strategic role in value-based healthcareVic Arellano

With reimbursement rates shrinking, healthcare providers are expected to improve/maintain quality at less cost. Providers will thrive in a value-based payment system when they recognize the gap in the existing system and strive to develop coordinated care that supports wellness as a component. Explore medical integration strategies and programming that provide cost-effective solutions, utilizing wellness programs and medical fitness services.

You’ll be able to:

  • Design a population health management model that will improve consumer health, improve the level of engagement and satisfaction of the experience, and reduce the cost of care.
  • Develop a business plan that identifies the opportunities and challenges in creating a medically integrated wellness program for hospitals and post-acute care providers.
  • Recognize how to capture data and report information that will fuel marketing efforts to attract referrals and sustain or improve occupancy.

Faculty: Vic Arellano, BA, MS, Vice President, Power Wellness.

The opportunity of inclusionMarc Freedman & Paul Irving

How can we best engage the older population to help people thrive, and through doing so bring greater meaning, purpose and well-being to later life? Examine the powerful connection between the generations, the science behind these bonds and the perils of age segregation. Learn about creative solutions for making the most of a multigenerational society.

You’ll be able to:

  • Recall historical, evolutionary and developmental benefits linked to connections between young and old.
  • Describe creative examples of intergenerational connections, and what lessons have been learned from these efforts.
  • Relate techniques and approaches that can help realize these benefits through housing arrangements, social programs, and other strategies.

Faculty: Marc Freedman, MBA, CEO and President, Encore.org; Paul Irving, JD, BFA, Chairman, Milken Institute Center for the Future of Aging, and Chairman of the Board, Encore.org; Trent Stamp, MPP, BA, CEO, The Eisner Foundation.

10:15 a.m.–11:30 a.m.


How the age wave will transform wellness, longevity and medicineKen Dychtwald

Rising longevity and the aging of Boomers worldwide are radically altering both the demographic landscape and every aspect of the consumer marketplace. In coming years, this unprecedented age wave will fuel explosive business growth, with health and wellness-related sectors the most impacted. Gain a revealing glimpse into the future with this special presentation for ICAA.

You’ll be able to:

  • Comprehend that living increasingly longer lives with vitality and purpose, or with sickness and suffering, will greatly depend on our ability to reshape the skills, services and incentives of the current healthcare and wellness system.
  • Outline the critical course corrections that the healthcare and wellness industries need to undertake to support healthy aging and more productive longer lives.
  • Discuss the necessity of preventing, delaying and eliminating such diseases of aging as Alzheimer’s with scientific breakthroughs; training healthcare and wellness professionals to become “aging-ready”; making disease prevention a national priority; and more.

Faculty: Ken Dychtwald, PhD, founding CEO, Age Wave, and psychologist, gerontologist, business advisor, documentary filmmaker and best-selling author.

11:35 a.m.–3:00 p.m.


Join us for the opening of the ICAA Trade Show, an expo targeted to the active-aging industry. Learn about new products and services that may offer you a competitive advantage in the marketplace or provide better solutions for your clients or organization. ICAA’s expo is your opportunity to discover new possibilities to ignite your wellness efforts.

3:00 p.m.–4:30 p.m.

Hospitality, wellness and aging: The benefit and the businessThomas Klein

How does hospitality and wellness intersect with the journey of transitioning life for the aging population? Discover the common value proposition that Canyon Ranch, through almost four decades of leading in the wellness space, has evolved into a sound business model focused on meeting service expectations for consumers as they demand a lifestyle built on a personal mission of living younger, longer.

You’ll be able to:

  • Define wellness expectations better and how to exceed them.
  • Integrate hospitality into the wellness and aging environment in a seamless manner—why is this important to make this journey in life.
  • Gain the hospitality edge in what is becoming a competitive marketplace.

Faculty: Thomas Klein, President and Chief Operating Officer, Canyon Ranch.

3:00 p.m.–5:30 p.m.

ICAA FORUM Ken Dychtwald

Participation in this think tank is for multilocation operators and by invitation only.

4:45 p.m.–6:15 p.m.

We have to age, but we don’t have to get old: The science of living longer and younger—A conversation with a Surgeon GeneralRichard Carmona

Science continues to shape our understanding of the potential to enjoy longer and healthier lives as we age. In this session, you’ll learn about biomarkers—indicators of biological states—for aging, and delve into the science of social connectedness. Also, gain information about options available today for aging well.

You’ll be able to:

  • Explore biomarkers for aging.
  • Discuss the science of social connectedness.
  • Describe options for aging well.

Faculty: Richard Carmona, MD, MPH, FACS, 17th Surgeon General of the United States; Chief of Health Innovations, Canyon Ranch; and Distinguished Professor, Zuckerman College of Public Health, University of Arizona.

6:20 p.m.–7:30 p.m.

Mix & Mingle Happy Hour

Before you head out for dinner, enjoy light snacks and a drink while you socialize with your team members, industry colleagues, corporate partners, and ICAA staff and volunteers. This informal networking event will take place in the trade show hall at the Long Beach Convention & Entertainment Center. Sponsored by ICAA


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