ICAA Conference and Trade Show 2018
ICAA Executive Leadership Summit 2018
Long Beach Hyatt and Long Beach Convention Center,
Long Beach, California,
October 18-20, 2018
October 11, 9:00 a.m.–4:00 p.m.
Registration start at 7:00am.
The per-person fee to attend this full-day symposium is $500.
The hottest wellness opportunities in active aging
9:00 a.m.–9:45 a.m.
Opportunities abound for suppliers of health, exercise and wellness products that support the concept of active aging.
But given the wide array of solutions, what platforms are most opportunistic based on unmet consumer needs? By analyzing the importance of various wellness-related topics and comparing with specific levels of satisfaction, this session will identify gaps that provide specific focus. Learn how these opportunities will impact senior living and how you can create meaningful and relevant marketing strategies.
You'll be able to:
- Explore the drivers of a healthy, balanced, active lifestyle.
- Measure specific levels of importance and satisfaction of various wellness metrics.
- Analyze gaps that are driving the wellness market.
- Develop specific opportunities for your business.
Faculty: Steve French, MBA, Managing Partner, The Natural Marketing Institute (NMI).
Learn how your buyers think
10:00 a.m.–4:00 p.m.
Buyers in the field will share their wants and needs in this must attend event for product designers, industry suppliers, marketers and sales staff whose passion it is to sell/market products or services that contribute to resident wellness in senior living communities. In this workshop, you'll hear from key industry leaders in active-adult communities, independent living, life plan/continuing care retirement communities, assisted living and long-term care/therapy. Each 45-minute session will include a 30-minute presentations followed by 15 minutes where presenters take questions from the audience. Gain a valuable "road map" that will help you reach your buyers more effectively.
10:00 a.m.-10:45 a.m. Active Adult Communities
Ginger Anzalone, Vice President, Amenities Division President - West/Central Region, Vesta Properties
10:45 a.m.-11:00 a.m. Break
11:00 a.m.-11:45 a.m. Independent Living Communities
Hollie Kemp, Corporate Director. Resident Experience, Senior Lifestyle Corporation
11:45 a.m.-1:00 p.m. Lunch in room
1:00 p.m.-1:45 p.m. Assisted Living/Memory Care
Hollie Fowler, Senior Director Product and Brand Development, Prestige Care Inc.
1:50 p.m.-2:35 p.m. Physical Therapy
Martha Schram, President, Aegis Therapies
2:35 p.m.-2:40 p.m. Break
2:40 p.m.-3:25 p.m. CCRC/Life Plan Communities
Rob Kretzinger, CEO, WesleyLife
3:30 p.m.-4:00 p.m. Wrap up
Faculty: Multiple presenters.
Who should attend?
Sales and marketing professionals
Vice presidents social and digital marketing