What's new: The business case for wellness programs in senior living.

Industry news

New Perspective Senior Living

"In their latest ad campaign New Perspective Senior Living breaks away from senior housing ad stereotypes and goes for authenticity. "

Study: For older women, every movement matters

"UB-led study shows significant reduction in death risk among women over 65 who regularly engaged in light physical activity, such as ordinary household chores"

Marketer stereotyping of aging consumers

"Today at the International Council on Active Aging (ICAA) Conference in Orlando, newly launched brand consultancy, Age of Majority (AoM), released results of a revealing new study that weighed the assumptions and practices of 202 marketing professionals against the attitudes and behaviour of more than 1,200 American adults."

ICAA and Active Ageing Australia announce partnership

"For some years, the International Council on Active Aging® (ICAA) has enjoyed a friendly, mutually supportive relationship with Active Ageing Australia (AAA), headquartered in the greater Adelaide community of Marleston, South Australia. Now the two organizations have formed a strategic partnership that offers members of Australia’s active-aging community the option to choose a joint membership through AAA—and with it, gain access to ICAA member benefits."

icaa 100 members