ICAA
What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

Industry news

[LISTEN UP] Public wants details about OTC hearing aids

"Over-the-counter hearing aids will be coming to the market soon, but results from a new poll by the American Speech-Language-Hearing Association (ASHA) reveals a lack of knowledge about who these products will be intended for and how they should be used, pointing to an educational gap."

[HEART FOCUS] Campaign urges focus on heart health during pandemic

"New data show 66% of US adults are concerned that the pandemic is getting in the way of their healthy habits. The Start Small. Live Big. campaign from the encourages adults to take small steps to get back to living big."

[PLANT (FOOD) POWER] Food-as-medicine resource highlights plant-based eating pattern

"The American College of Lifestyle Medicine, a medical professional society based in St. Louis, Missouri, has announced the availability of a 10-part series of research white papers on the benefits of a whole food, plant-predominant dietary lifestyle for treatment of multiple chronic conditions. The food-as-medicine collection is an evidence-based compilation resource for medical professionals treating patients with chronic diseases that can also be useful as a wellness resource for active-aging professionals."

[TRUSTWORTHY?] How new leaders build — or lose — trust over time: study

"Some leaders — particularly minorities — may start with low levels of trust, but research from Olin Business School at Washington University in St. Louis shows they can quickly build followers' trust through transformational leadership and thus be effective."

[DREAM ON!] Inspiration bests sleep, sex, treats

"People value inspiration more than sleep, sex and treats according to a global survey that highlights the importance of inspiration in people’s lives. The 99-page pdf is full of data, strategies and resources that marketers and others can use to inspire current members/residents and potential customers."

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