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Civitas Senior Living incorporates MyndVR for cognitive wellness

Virtual Reality solutions supports active aging and enriches the senior living experience

Civitas Senior Living, a Texas-based senior living management and consulting company known for innovation, is partnering with MyndVR of Dallas to introduce the benefits of virtual reality to the senior residents of Midtowne Assisted Living and Memory Care in Midlothian, Texas.

As part of the recently launched Civitas pilot program at the community, they will be exploring the benefits of actively engaging seniors with curated virtual reality content to create happy, calming, and memorable experiences. Content most popular among the senior audience includes immersive experiences from outlets such as DiscoveryVR, National Geographic, USA Today, and The Wall Street Journal.

Residents put on headphones and virtual reality goggles powered by a smart phone to experience different scenarios. MyndVR, a company that focuses on creating engaging and beneficial experiences for adults 55 years old and older, also develops original content specifically geared towards seniors.

Civitas Senior Living

The two-minute, 360-degree videos include experiences from a whitewater-rafting trip up the Grand Canyon to a Frank Sinatra concert to a brush with elephants on an African savanna.

Chris Brickler, co-founder and CEO of MyndVR, said, "We recently completed a large-scale national pilot with several hundred people in senior living communities, including those living independently and those with Alzheimer's disease, Parkinson's and other age-related conditions. We observed mood improvement, reductions in feelings of isolation, triggering of memories, an increased sense of connection, and lifted spirits among participants. We understand what content works specifically for seniors, and that the aging mind wants to continue to learn, create and explore. The technology holds tremendous therapeutic promise, and our goal is to give seniors across the country access to an affordable VR solution."

"Technology will lead senior living into a happier, healthier, more enabled future," Wayne Powell, Founder and CEO of Civitas, said. "We can deliver experiences to our residents using virtual reality that may be difficult or impossible under any other circumstances. Such virtual freedom will make a difference in our resident experience."

As the residents of Midtowne Assisted Living and Memory Care are introduced to MyndVR, they will be able to experience new adventures daily from the comfort of their swivel chair.

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The ICAA welcomes your news submissions. Please send your press releases to colinmilner@icaa.cc-the ICAA's email for submissions-and staff will consider your news for possible publication. Newsworthy topics include such things as center/community openings; initiative or campaign launches; announcements of awards, promotions or grants; and other topics of interest to active-aging professionals.


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