[MUSIC MAGIC] Engagement with music climbs globally, brings healing, comfort
A report released October 21 by recording industry trade association IFPI (International Federation of the Phonographic Industry), based on input from 43,000 people in 21 countries, demonstrates the depth of music engagement by fans of all ages worldwide.
Highlights of note include the following:
- Time spent listening to music is up globally, with individuals spending, on average, 18.4 hours a week listening to music (up from 18 hours in 2019) – the equivalent of listening to 368 three-minute tracks.
- Music makes a powerful contribution to wellbeing, providing comfort and healing to many in challenging times, as 87% said that music provided enjoyment and happiness during the pandemic.
- Music is central to what people enjoy about listening to the radio: 74% listen to the radio mainly for the music and 73% tune in to their favorite radio station because of the music it plays.
- Local genres related to unique cultures are popular: 300 different genres were named by at least one person in the study as music they typically listen to, including, axé, gqom, and hokkien songs.
- Engagement with streaming – particularly subscription audio streaming – continues to grow, demonstrating increasing value to listeners. Time spent listening to music through subscription audio streaming grew 51%.
- The main reasons respondents gave for engagement with streaming were being able to choose their favorite songs, artists, and their own playlists. 68% searched for specific songs and 62% listened to playlists they created more than once a week. One in three (29%) said they had watched a music livestream such as a concert in the last 12 months.
To download the full report, click here
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