[NOT WEARING OUT] Wearables market is skewing older
The smart wearables market is growing older, according to the latest research by eMarketer. Close to a third of smart wearable users will be over age 55 by 2026 – close to double the number of users in 2019. "In the next three years," predicts Chief Analyst Yoram Wurmser, "users ages 45 and older will gain share; the older the demographic, the faster the growth."
Wurmser adds, "The penetration rate for the adult population overall will be 31.6% in 2023, leaving a lot of room for growth even in younger age groups. But the biggest opportunity for attracting new and more engaged users lies with older consumers."
To read eMarketer's article about the trend, and for an option to buy the full report, click here
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