Ziegler’s most recent CFO Hotline℠ survey explored how senior living organizations are defining, implementing, and investing in healthspan, noting that the term is gaining traction across the sector, but still evolving in practice. More than 110 not-for-profit CFOs and financial leaders across the US responded to the survey, offering a view of where the industry stands today and where it's heading. 

Respondents consistently linked healthspan to healthy aging, independence, mobility, and brain health, reinforcing that the concept is primarily viewed through the lens of maintaining function and quality of life, according to the report. Most organizations said they believe healthspan will be very important for the next generation of residents.

The report's findings suggest that the senior living industry is in a transitional phase, according to Ziegler. “Most organizations are actively experimenting and learning, with a growing cohort beginning to scale initiatives or formalize strategies. However, relatively few have fully embedded healthspan into operating models, capital planning, or governance structures, and board-level engagement remains limited.”

The takeaway: “Healthspan is rapidly emerging as a strategic priority across senior living, but the industry is still bridging the gap between concept and execution. The next phase will require greater clarity around strategy, ownership, and ROI — along with scalable models that integrate health, wellness, and lifestyle into a cohesive resident experience.”

To download the full report, click here