Scientific research
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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Topic- Research
Stats: Advertising stereotypes rile 88% of older UK adults
People over age 50 "have been overlooked and treated as a homogenous herd for far too long," according to the MullenLowe Group, whose latest research highlights the widely differing attitudes and behaviors of this large demographic and shows the economic value in understanding and targeting them better. It's a familiar theme for the active-aging industry, but the latest stats and a compelling breakdown of the market segments make this an interesting read.
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Tech Talk: Free self-help app optimizes future well-being
Deep Longevity, a Hong Kong-based technology company that uses artificial intelligence (AI) to track various aspects of aging, has released an app, FuturSelf that, according to its website, "helps people get a fresh look on their mental state, internalize the key drivers of their well-being, and reach their maximum potential."
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Psychological resilience tied to better walking ability after hip surgery
Community-dwelling older adults experiencing hip fracture often fail to achieve adequate walking capacity following surgery and rehabilitation. A study that included 210 community-dwelling adults ages 60+ who had surgery after hip fracture looked at the impact of psychological factors on post-fracture walking capacity.
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Lifestyle, not age, may be key to dementia risk
Individuals with no dementia risk factors, such as smoking, diabetes or hearing loss, have similar brain health as people who are 10 to 20 years younger than they are, according to a Baycrest study. The study found that a single dementia risk factor could reduce cognition by the equivalent of up to three years of aging.
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Gardening, art-making may cultivate better mental health
It's known that horticultural therapy can improve mental health among individuals with medical conditions, but a recent pilot study found that healthy people may also reap mental health benefits from working with plants - even if they've never gardened before. Specifically, the researchers found that among healthy women who attended twice-weekly gardening classes, the activity lowered stress, anxiety and depression. The comparison activity, art-making, also brought positive changes.
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Spirituality tied to better health, community: Expert panel
A research update from the Human Flourishing Program at Harvard summarizes an extensive systematic review of the literature on spirituality in health and illness and on the implications for patients, clinicians, and communities.
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