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What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

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Tech Talk: Digital health tech products unveiled at CES 2020-7682

Tech Talk: Digital health tech products unveiled at CES 2020

MobiHealthNews, one of my favorite sources for tech events and innovations, offered a peek at health tech devices and software featured at CES 2020 (January 7-10 in Las Vegas). A number of the featured products are relevant to active-aging communities and centers, and some may even appear in ICAA's Journal on Active Aging's upcoming technology issue.

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Market opportunities

First-time marathoners cut vascular age by four years-7670

First-time marathoners cut vascular age by four years

Even if you support regular physical activities among your constituents, you may hesitate to encourage embarking on a first-time marathon, or to embark on one yourself. But a new study shows that for first-time marathon runners, training and completion of the marathon was associated with reductions in blood pressure and aortic stiffening that were equivalent to a four-year reduction in vascular age, with the greatest benefits seen in older, slower male marathon runners with higher baseline blood pressure.

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Marketers: Are you

Marketers: Are you "stumped" by social media?

Global market research company WARC explores recent research suggesting that marketers are unable to show how the use of social media benefits their businesses. WARC notes that a recent Forrester report (not available online) covered in the marketing news publication "Campaign" states "social media stumps marketers. First, they had unrealistic expectations of social media, hoping it would be the key to unlocking massive profits in the digital age. When that didn't pan out, they shifted 180 degrees to believing that social media's only use was for advertising. Although it's true that Facebook's primary business value is as an advertising platform, it's a mistake to infer that advertising is social media's sole opportunity."

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Market opportunities

Tech Talk: Juniper's top 10 tech trends for 2020-7567

Tech Talk: Juniper's top 10 tech trends for 2020

Juniper Research has taken a deep dive into tech trends for 2020, and both the slide deck and white paper are worth reviewing. Several trends are especially relevant to the active-aging industry. For example, the researchers found that the consumer robotics market - including social robots - may be poised to grow with the use of a subscription model. What will this mean for homes and organizations? Privacy concerns regarding voice assistants in smart homes will be addressed, the report says, and more local processing power will improve the customer experience. Also, of interest: Google is expected to leverage Fitbit (which it recently acquired) to mount a challenge to the Apple Watch. On the entertainment side, Netflix is expected to produce and air more localized, tailored content. Does this represent an opportunity for the industry?

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Market opportunities

Stats: 20% of LGBTQ older adults in SF fear senior services-7547

Stats: 20% of LGBTQ older adults in SF fear senior services

One in five LGBTQ older adults in San Francisco don't use aging services because they feel unsafe or unwelcome, according to a recently released report, "Accessing Aging Services Needs Assessment of LGBTQ Senior Health in San Francisco." Other barriers include mobility limitations (nearly 50%) and difficulty accessing transportation (25%). It's likely that results would be similar or more pronounced in cities or regions that are less tolerant of gender differences, and active-aging organizations should be aware that these potential clients and customers are in need but may not easily walk through the door.

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Market opportunities

Tech Talk: Streaming content via connected hearing aids-7395

Tech Talk: Streaming content via connected hearing aids

A collaboration with Google on a hearing aid specification is bringing direct streaming of music, phone calls and other sound to people with hearing loss.

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Market opportunities

Total items: 68

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