Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Topic- Marketing
The dynamic role of active aging among women age 50+ by Steve French, MBA
Aging is of concern and interest for a wide spectrum of the population. How we age, including ways to do so in a healthy and vibrant manner, is especially important. While these issues are relevant to all ages and both genders, women age 50+ are particularly attentive to this subject. The attitudes and behaviors of these women have the potential to impact not only the marketplace for healthy aging, but also trends about how aging is perceived overall.
moreMarketing
"Healthy Aging Never Gets Old": A Wellness Institute campaign engages the community
The Wellness Institute in Winnipeg, Canada, “is an important part of the continuum of care—from prevention, to recovery and rehabilitation,” says Executive Director Casie Nishi. A “self-supporting nonprofit organization,” the certified medical fitness facility is part of (or, as it prefers, “powered by”) Seven Oaks General Hospital, an acute-care community hospital serving the northwest region of Manitoba’s capital city. In 2016, its 20th anniversary year, the Institute launched a public awareness campaign whose messages highlighted healthy aging and its benefits to all Winnipeggers.
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Inspired leadership: Transforming yourself and others with passion and purpose by Marilynn Larkin, MA
While few businesses or marketers had heard of active aging 15 years ago, much has happened since to shape the global arena. Health, culture, business, marketing and practically anything aging related have experienced a sea change. Like its audience, the active-aging sector is maturing. What lies ahead? Thought leaders in the aging sphere share viewpoints, ideas and advice, along with their outlooks on the future of active aging.
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Three reasons to give your marketing a makeover by Colin Milner
How often have journalists and researchers called Boomers "a lightening rod for change" over the past 70 years? These professionals constantly use this label because it’s true. Boomers have disrupted society all their lives, and their later years are sure to be the same. For marketers and business owners within the active-aging industry, the challenge is--and will remain--how to keep up with the juggernaut of change. How do we ensure our products, services, environments and marketing stay relevant to and support both Boomers and their parents, as their expectations of later life and attitudes toward this life stage shift? We need to ask ourselves constantly what factors are driving these changes and how they will impact what we do.
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Leading with lifestyle for marketing and sales success by Kimberly Hulett, BA, and Erin Read, BA
"The Boomers are coming! The Boomers are coming!" For a decade, this has been a common theme of conference presentations, media headlines and board meetings. Many of those offering housing and services to actively aging adults have felt stumped by this "new" consumer--the 50- or 60-something Baby Boomer. The reality is that with the rising age of entry for residents in continuing care retirement communities and other senior living settings, the "new" consumer is just as likely to be a 70-something member of the Silent Generation. There is one marketing technique that works with active adults of both cohorts. Lifestyle.
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Share your adventure: Ensure your Active Aging Week events get the attention they deserve by Jeff Bell
In the world of business, deadlines are a part of life. We create and meet deadlines every week and, chances are, you’ve been working with your share of deadlines as Active Aging Week approaches. The act of organizing the upcoming week can be stressful, but organization isn’t necessarily where it stops. An event this significant and unique deserves promotion. It deserves news coverage. And yet, there’s that deadline creeping ever closer. What do you do?
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