Scientific research
All reports are FREE to ICAA Organizational and ICAA 100 members. Individual members need to upgrade to an Organizational and/or ICAA 100 membership to access reports.
Non-member can purchase reports by setting up a nonmember account, click on the Log-in button above to do so. Nonmembers can also access reports by purchasing an ICAA Organizational or ICAA 100 membership.
Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Topic- Marketing
Location, staff drive older-adult community satisfaction
Convenient location and quality staff are the key drivers of satisfaction - far outpacing cost -- among senior living residents and their families, according to the inaugural J.D. Power 2018 Senior Living Satisfaction Study.
moreMarketing
Infographic: What do marketers think about AI?
Nearly half of marketers surveyed by marketing automation platform provider Resulticks consider artificial intelligence (AI) to be an "overhyped" industry buzzword, according to Adweek.
moreMarketing
Facebook job ads exclude older workers
An investigation by ProPublica, an independent nonprofit newsroom, and the New York Times has exposed systematic ageism by "dozens" of companies who use Facebook to exclude older workers from job ads.
moreMarketing
Insights: Employee advocacy and the bottom line
"Insights" calls your attention to important articles or trends to help your organization's success.
moreMarketing
Need for long-term care to double in Canada
Canada may need to build 43,000 new long-term care beds in the next five years to meet the requirements of an aging population without changes to how health care for older adults is being delivered, according to a new Conference Board of Canada report, "Sizing Up the Challenge: Meeting the Demand for Long-Term Care in Canada."
moreMarketing
Stats: Quarter of a billion VR users by 2022
Virtual reality (VR) technology is poised to gain widespread adoption over the next five years, with 256 million users worldwide and revenues of more than $60 billion, according to the latest data from ABI Research.
more
