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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Attitudes & perceptions

 

Stats: One egg a day won't harm heart health-7819

Stats: One egg a day won't harm heart health

Eggs are an affordable source of high-quality protein, iron and unsaturated fatty acids, but due to their cholesterol content, the association between egg intake and cardiovascular disease risk has been a topic of intense debate over the past decade. This latest study adds to evidence that moderate egg consumption - up to one egg per day - is not associated with increased risk, something industry professionals should be aware of.

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Attitudes & perceptions

Hearing aids may delay cognitive decline-7806

Hearing aids may delay cognitive decline

Cognitive decline is associated with hearing loss, which affects about 32% of people ages 55 and older, and more than 70% of people over age 70, according to University of Melbourne, Australia, researchers. Now, those researchers have found that wearing hearing aids may delay cognitive decline and improve brain function. Active-aging industry professionals are ideally situated to help ensure that this simple lifestyle step actually happens.

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Attitudes & perceptions

Tech Talk: Global insights on use of the internet, mobile, social media, more-7779

Tech Talk: Global insights on use of the internet, mobile, social media, more

Social media giant Hootsuite has produced a detailed global report and companion global yearbook that provide hundreds of pages of data and insights on the state of the internet, mobile devices, social media and ecommerce, as well as snapshots of digital engagement in more than 220 countries and territories around the world.

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Attitudes & perceptions

Stats: After age 47, life gets brighter-7685

Stats: After age 47, life gets brighter

Economist David Blanchflower, PhD, of Dartmouth University, Hanover, New Hampshire has authored numerous peer-reviewed articles on happiness, wellbeing and life satisfaction, typically combining economics with areas of psychology and sociology. His most recent work, published by the US National Bureau of Economic Research, documents a U-shaped curve of happiness over the lifespan that is relevant globally, reaching a nadir at age 48 in developed countries and 47 in less-developed countries. To define the curve, Blanchflower used various measure of well-being - in particular, happiness and life satisfaction - as well as other measures such as an individual's life experience, living standards, and where they live.

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Attitudes & perceptions

What's ahead for the longevity economy?-7659

What's ahead for the longevity economy?

AARP has released a compelling report that not only details the overall economic and societal contributions of the 50+ population, but also points to market opportunities in various sectors. Industry leaders may want to become familiar with the perspective and the data in the report, which can be used in relevant presentations, promotions and strategic planning.

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Attitudes & perceptions

Marketers: Are you

Marketers: Are you "stumped" by social media?

Global market research company WARC explores recent research suggesting that marketers are unable to show how the use of social media benefits their businesses. WARC notes that a recent Forrester report (not available online) covered in the marketing news publication "Campaign" states "social media stumps marketers. First, they had unrealistic expectations of social media, hoping it would be the key to unlocking massive profits in the digital age. When that didn't pan out, they shifted 180 degrees to believing that social media's only use was for advertising. Although it's true that Facebook's primary business value is as an advertising platform, it's a mistake to infer that advertising is social media's sole opportunity."

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Attitudes & perceptions

Total items: 183

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