Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Topic- Market opportunities
Leveraging food excellence as a business strategy by Laura Quaglio
Four case studies show how culinary, nutrition and hospitality innovation drives multilayered ROI. These are actionable real-world stories of how leaders brought culinary innovation to their businesses--with outsized impacts for all involved.
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A microbiome revolution for wellness by Sandy Todd Webster, MSFS
Microbiome health…is about rethinking our food environment--from procurement to preparation--and recognizing the gut as both a culinary and clinical frontier. Fiber, fermentation, farming and food lay a culinary path toward better health.
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Thistledown: More than a place to live by Beth Witrogen, MJ
More Boomers are living alone today while also trying to maintain affordable housing in a sprawling nation built for younger, working families. Alarmingly, the risk for becoming unhoused is rising among older adults, especially those living alone. A pioneering cooperative model for senior living is successfully balancing autonomy and interdependence for low-income solo agers, building community on purpose to foster wellness.
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The aging market: Tips to engage and support an evolving consumer by Martyn Bryson, Larissa Long and Sydney Murphy, MS
Aging looks a lot different today than it did even 20 years ago. As more people live longer, many older adults are working past retirement age and staying active, productive, social and purposeful in their later years. How can we, as active-aging professionals, promote healthy longevity and foster wellness in life's various dimensions for all in this expanding life stage? And how can we, as a society, better meet the needs of today's aging adults and support their potential to grow, participate and engage fully in life? In this article, experts discuss pillars for living well throughout the lifespan, ideas for rethinking aging and pointers for marketing that aligns better with this diverse market.
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The "health data economy": Marketing connects interests and lifestyle to improve health by Colin Milner
What is the future of marketing? If you or I could answer that question with any accuracy, we would earn a lot of money. But is it an impossible task? Well, it's not implausible for us to find indicators to guide us. As an example, we know technology will continue to play a significant role in how we learn about products and services. Algorithms are already key. Whether we're on Facebook or Netflix, what we see is driven by algorithms that take our purchasing history and match new compelling options to gain our business. Some people see algorithms, as well as Internet cookies and other things that facilitate technology-based marketing, as Big Brother-like intrusions on their privacy; others welcome this marketing as a convenience. Many marketers see the benefits. ... With its focus on interests, such marketing is about delivering the right content, service or product at the right moment. But what if the future of marketing is not just about our interests? What if it's about how those interests interact with our lifestyles to improve health and well-being? According to S. Jay Olshansky, PhD, a focus on enhancing health and well-being will drive the "health data economy," and the marketers who seek your business.
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Wellness anchors the new model of senior living by Patricia Ryan, MS
There is no question that with the pandemic's arrival, all the staff and leadership at independent living, assisted living and memory care communities immediately took action to protect the health of residents and maintain their well-being. What is less certain is how communities will define themselves as they navigate through the starts and stops of emergence into life as the virus continues. For the senior living industry, the COVID-19 crisis has perversely created a major opportunity for reinvention. ... Responding to the ICAA Call to Action to reclaim health and well-being for older people by integrating wellness throughout organizational strategies and operations, thought leaders at the ICAA Forum May 2021 gathered to frame a new model of communities that will reach "middle income" individuals. Forum colleagues recognized that structuring amenities and services by the dimensions of wellness ... would reach a larger group of people at younger ages (about 70+) with solid incomes and streaks of independence.
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