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The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Marketing

 

Inspiring wellness through Active Aging Week-6504

Inspiring wellness through Active Aging Week

A life well lived: It's a hope we all cherish. Every September, Active Aging Week illuminates that hope by highlighting our ability to live well throughout the life span and celebrating aging. Organizations, professionals, older adults and supporters of all ages come together in the last week of September to share--and be inspired by--a week of positive life experiences and can do spirit.

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Marketing

Small risk, big reward: Increase your organization's

Small risk, big reward: Increase your organization's "return on aging"by Jeff Weiss

If you attended the recent International Council on Active Aging Conference in Orlando, Florida, you might have received a copy of Age of Majority's whitepaper titled "The Massive Growth Opportunity that Marketers Are Missing." Our agency chose an intentionally broad title for this research-based publication. A title that only hints at the potential profit awaiting those who more effectively engage the 55+ market. At the heart of this lost growth opportunity are assumptions and stereotypes that surround consumers ages 55+, identified by contrasting marketer perceptions against how consumers truly see themselves and behave.

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Marketing

Communicating culture change: Taking stock of one journey's challenges and successes by Kelly A. Stranburg, MEd, CEP, CSCS-6001

Communicating culture change: Taking stock of one journey's challenges and successes by Kelly A. Stranburg, MEd, CEP, CSCS

It is nearly a year since I last shared with Journal on Active Aging readers the journey to become a culture of vitality and well-being at Sharon Towers, our not-for-profit life-plan community located in Charlotte, North Carolina. As a recap, we are focusing on repositioning our community as a center of vitality and well-being in the region. A destination that not only breaks stereotypes and stigmas that often exist with a retirement community or nursing home, but also inspires more positive views of aging. Throughout 2016, I wrote a column in the Journal highlighting and documenting steps we took, challenges we faced and lessons we learned along the way, to provide a potential culture-change roadmap for readers. ... So, how have we progressed with our communication efforts and what hurdles have we faced in the last 12 months as we continue to focus on changing our culture? Let's catch up.

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Marketing

The dynamic role of active aging among women age 50+ by Steve French, MBA-5825

The dynamic role of active aging among women age 50+ by Steve French, MBA

Aging is of concern and interest for a wide spectrum of the population. How we age, including ways to do so in a healthy and vibrant manner, is especially important. While these issues are relevant to all ages and both genders, women age 50+ are particularly attentive to this subject. The attitudes and behaviors of these women have the potential to impact not only the marketplace for healthy aging, but also trends about how aging is perceived overall.

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Marketing

"Healthy Aging Never Gets Old": A Wellness Institute campaign engages the community

The Wellness Institute in Winnipeg, Canada, “is an important part of the continuum of care—from prevention, to recovery and rehabilitation,” says Executive Director Casie Nishi. A “self-supporting nonprofit organization,” the certified medical fitness facility is part of (or, as it prefers, “powered by”) Seven Oaks General Hospital, an acute-care community hospital serving the northwest region of Manitoba’s capital city. In 2016, its 20th anniversary year, the Institute launched a public awareness campaign whose messages highlighted healthy aging and its benefits to all Winnipeggers.

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Marketing

Inspired leadership: Transforming yourself and others with passion and purpose by Marilynn Larkin, MA-5777

Inspired leadership: Transforming yourself and others with passion and purpose by Marilynn Larkin, MA

While few businesses or marketers had heard of active aging 15 years ago, much has happened since to shape the global arena. Health, culture, business, marketing and practically anything aging related have experienced a sea change. Like its audience, the active-aging sector is maturing. What lies ahead? Thought leaders in the aging sphere share viewpoints, ideas and advice, along with their outlooks on the future of active aging.

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Marketing

Total items: 50

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