Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Topic- Marketing
Influencer marketing: Why and how to maximize social media partnerships by Jeff Weiss
With increased marketing channels, navigating the environment and choosing the tactics to invest in has become much more complicated. Older social media influencers could be a key missing piece of your strategy.
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Plan now to create more visibility for Active Aging Week
Perceptions are shifting about what's possible as we age and, increasingly, role models are moving society to rewrite this narrative. Active Aging Week offers the perfect vehicle for organizations and communities committed to older-adult wellness to spotlight their residents and members. In 2025, the weeklong celebration will take place October 6-12. Become a local host organization to foster camaraderie and promote healthier, more engaged aging with fun, educational and invigorating activities. As a bonus, you get to showcase your programming and amenities.
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Unlock the future: Insights to close the perception gap between senior living and consumers by Jeff Weiss
Explore the gap between community offerings in senior living and consumer expectations and perceptions with these findings from a new International Council on Active Aging/Age of Majority research report. Gain insights and takeaways to begin bridging the divide.
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Make your Active Aging Week more visible and rewarding
How will you promote your Active Aging Week participation this fall? If you haven't done so already, you might want to consider involving public officials in your event planning. The annual observance, presented by Humana and led by the International Council on Active Aging, promotes healthier, more engaged living for older adults. It offers a valuable opportunity for both these officials and your organization to increase recognition and publicity. Public recognition can reinforce value for your participants and organization.
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The aging market: Tips to engage and support an evolving consumer by Martyn Bryson, Larissa Long and Sydney Murphy, MS
Aging looks a lot different today than it did even 20 years ago. As more people live longer, many older adults are working past retirement age and staying active, productive, social and purposeful in their later years. How can we, as active-aging professionals, promote healthy longevity and foster wellness in life's various dimensions for all in this expanding life stage? And how can we, as a society, better meet the needs of today's aging adults and support their potential to grow, participate and engage fully in life? In this article, experts discuss pillars for living well throughout the lifespan, ideas for rethinking aging and pointers for marketing that aligns better with this diverse market.
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Hosting a milestone Active Aging Week
Autumn's arrival typically signals vacations ending, students returning to schools and, for active-aging advocates, celebrating Active Aging Week. The annual observance held in the early fall promotes active, engaged living for adults 50+. The weeklong celebrations taking place October 3-9, 2022, will mark the 20th Annual Active Aging Week. How will your organization participate in--and leverage--this milestone? In settings where missions and business models center on older adults, or where healthy aging is a significant focus, Active Aging Week offers a platform for positive messages and programming that highlight the ability to engage fully in life at any age. At the same time, savvy host organizations realize the opportunities it presents to showcase their services, lifestyles and environments to their communities and neighborhoods.
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