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Are you listening to your customers? by Debra J. Schmidt

Instead of defining the meaning of quality service in your organization, let your customers define it for you. When you actively listen to your customers, they will tell you what they want, need and dislike. One thing that I guarantee customers do not like is being called by the wrong name.

Because listening does require extra effort, many people just pretend they are listening. Your customers can tell if you are pretending. They will be annoyed or even offended by your lack of attention. Worse, when you don’t listen to your customers, you miss out on tremendous opportunities.

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