Are your written materials missing the mark? by Brigid McHugh Sanner

Health and wellness professionals and educators spend a good deal of time and effort developing written materials. Brochures, pamphlets, booklets and other print materials on starting or maintaining a fitness program are readily available in most facilities. Reception areas, kiosks and waiting rooms often stock literature on health topics such as arthritis, osteoporosis, sports injuries, heart health and nutrition. Trainers, physical therapists, counselors and coaches routinely use public education print materials to supplement and reinforce their presentations. Unfortunately, materials that have been painstakingly researched, written and reviewed all too often fail as communications tools for older adults.