CogniFit Personal Coach: promoting healthier, active aging through brain fitness

Established in 1999 by cognitive psychologist Shlomo Breznitz, PhD, Israeli company CogniFit Ltd. develops and provides computerized brain fitness training programs for a variety of markets. The distinguished academic—whose achievements include, among others, serving as president, rector and Lady Davis Professor of Psychology at the University of Haifa—founded CogniFit based on his more than 30 years’ experience in the field. His goal? To use the latest cognitive research to help people of all ages maintain and improve quality of life through brain fitness assessment and training.