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Fitness and financing: joined at the hip by Galen Chuck Lemar

What is the common denominator between one-quarter of the American population and the active aging industry? The 77 million Baby Boomers with an estimated US$2.1 trillion in spending power, who value wellness as a way of life.1 In Canada, Boomers account for an even greater part of the population, with one-third of Canadians—nearly 10 million adults—belonging to the generation born 1946–64.2 This educated demographic is concerned about looking young, feeling good, and maintaining health and wellness.

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