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ICAA Champions program: a quick-start guide for you and your organization by Marilynn Larkin, MA

The International Council on Active Aging® (ICAA) took advantage of Active Aging Week—the annual event initiated by ICAA and observed throughout North America during the last week of September—to officially launch the ICAA Champions program. A key component of ICAA’s Changing the Way We Age® Campaign (www.changingthewayweage.com), the Champions program enlists organizations and individuals to serve as role models and educators in the effort to shift society’s perceptions of aging. A diverse team of volunteers will help the program show the full spectrum of active aging.

This is a benefit of membership. If you are not an ICAA member you will need to purchase a membership for access. To learn more, please visit http://www.icaa.cc/membership/whyicaa.htm

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