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Added together, boomer spending will reach billions

The market of boomers, people born 1946-1964, has gained the attention of many types of companies not traditionally targeting “older” adults because of the size of the population. The US Census estimated there were 78.2 million people in the boomer age cohort in 2006. Pulling data from a number of proprietary market reports, a research company projected that the buying power of boomers in the United States will continue to grow.

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