Alexis Abramson takes aim at marketing to age 50+ consumers by Colin Milner
Boomers have joined with today's longer-living older generations to create a demographic representing a wealth of business opportunities for all kinds of companies. Gerontologist and industry expert Dr. Alexis Abramson shares information and advice for marketers (and businesses) setting out to target the older-adult market or improve the success of their efforts.
This is a benefit of membership. If you are not an ICAA member you will need to purchase a membership for access. To learn more here