What's new: The business case for wellness programs in senior living.


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Wellness staff members extend their sphere of influence by Patricia Ryan, MS

Senior managers responding to an ICAA survey in 2014 said that lifestyle and wellness offerings were an extremely or very important strategy for growing their business. Implementing those offerings is the responsibility of the wellness workforce. To better understand how job descriptions are being written, the International Council on Active Aging conducted Salary & Benefits Surveys in 2011 and 2015. Collecting the work responsibilities of these professionals is important to define their positions and add context to compensation levels. It is also informative to compare positions in 2011 and 2015 to examine if, and how, responsibilities are changing.

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