Communities for people: How Willow Valley Communities meets the “I’m not ready” challenge by Colin Milner
At Willow Valley Communities (WVC) in Lancaster, Pennsylvania, the average resident age is 75.6 years—years younger than the industry average. WVC encompasses two life-plan campuses, featuring a range of townhomes, single-family and duplex villas, apartments and skilled nursing suites. Its newest neighborhood, Providence Park, has an average entry age of 69.8 years. On a recent trip to WVC, I sat down with CEO John G. Swanson to learn more about the organization’s latest development—an intergenerational clubhouse—and how it and other elements of WVC’s properties and programming contribute to a lower resident age.