What's new: The business case for wellness programs in senior living.


Back to previous page

Purchasing new technology: Overcoming vendor overload by Marilynn Larkin, MA

"Like most companies, we receive a constant flow of pitches from vendors who come to us with new technology solutions," Brookdale Senior Living's Andrew Smith, PMP, MEd, director of innovation and strategy, told me recently in an interview. "We love the idea that so many innovators are creating products with seniors in mind," he adds. "The truth is we often have to turn them away because the product is not at the right stage of development." I had reached out to Smith, who deals with this issue almost daily, because International Council on Active Aging CEO Colin Milner has said that many ICAA members struggle with making the right technology purchasing decisions for their organizations or communities--and that for some, fear of making the wrong decision often keeps them from making any decisions at all. Happily, Smith agreed to share the process he implemented with his team at Tennessee-based Brookdale to help readers who are grappling with similar concerns.

This is a benefit of membership. If you are not an ICAA member you will need to purchase a membership for access. To learn more, please visit http://www.icaa.cc/membership/whyicaa.htm

icaa 100 members