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Disrupting the industry: Paul Irving calls on older-adult communities to embrace change by Marilynn Larkin, MA

Paul Irving is convinced that older-adult communities must undergo major changes to attract younger customers and healthy, vital older adults from ages 55 and up. "A major challenge to the industry is an emerging inclination not to move into these communities unless it's absolutely necessary," says Irving, who chairs the Milken Institute Center for the Future of Aging. In this interview for the Journal on Active Aging, Irving talks about industry challenges that must be addressed, and how to disrupt the perceptions that have mostly characterized older-adult communities up to now.

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