Making business sense of wellness programs (with "The business case for wellness programs in senior living" by Patricia Ryan, MS)

In a time of increasing competition for senior living communities, comprehensive wellness programs can help organizations remain financially fit by enhancing resident health and happiness, reducing turnover and healthcare costs, and strengthening staff satisfaction. Those takeaways are among 11 points made in "The Business Case for Wellness Programs in Senior Living," an International Council on Active Aging white paper published earlier this year. The "Business Case" contains data and analysis that demonstrate the positive return on investment, or ROI, that communities can achieve when they develop and maintain high-quality wellness programs. "Everybody needs to lay the foundation for business in solid data," says Colin Milner, ICAA founder and CEO. "This white paper provides the data that active-aging professionals can use to justify wellness to staff, residents, owners and business partners."