ICAA
What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

Articles

Back to previous page

Spas: Embracing wellness through the pandemic and beyond by Marilynn Larkin, MA

Spas have long been a wellness hub both in senior living communities and in the community at large. International Spa Association (ISPA) data from before the coronavirus pandemic showed the industry was growing overall, with total revenues over USD$18 billion, and average revenue per spa reaching $826,000 in 2018. Notably, among 6 spa types, 80% were day spas and 8.2%, medical. These are the types of facilities most likely to serve older adults, and to operate as part of an active-aging community. The pandemic forced 99% of spas to close in the first quarter of 2020, according to ISPA. However, by October, most spas had navigated the reopening process, with 90% reporting opening and receiving guests. The turnaround has been "impressive and gratifying," according to Wendy Bosalavage, spa and wellness/chief revenue officer and president of New York City-based LIVunLtd, a consultancy, amenity/spa management company and concierge company. Yet, reopening has come with "some significant transformations," she acknowledges. ... The Journal on Active Aging recently interviewed Bosalavage about where spas are heading and why they remain a necessity for the active-aging industry.

This is a benefit of membership. If you are not an ICAA member you will need to purchase a membership for access. To learn more here

icaa 100 members