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What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

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A time to build: Now is the time to reclaim wellness (includes "ICAA Call to Action: Reclaim wellness for older people")

As the world's populations cautiously emerge from a year of restrictions and lockdowns, no one believes that life will return to the way it was before COVID-19 shifted reality. But during this transformative time, organizations and agencies can seize the opportunity to move beyond crisis management and develop a new, vibrant model to meet the needs and lifestyles of today's older adult. "Now is the time that we can come together to reclaim our lives and businesses," says Colin Milner, founder and CEO of the International Council on Active Aging. ICAA has issued a Call to Action to inspire this transformation, urging its members, associates and society at large to heed the call. Just as in October 2001 when ICAA set out to lead, define and connect the active-aging industry, the association encourages everyone to embrace these opportunities and advance a model that fosters the strength and resilience to live well.

This is a benefit of membership. If you are not an ICAA member you will need to purchase a membership for access. To learn more here

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