ICAA–The next decade: A transformative trend will drive a changing industry by Colin Milner

I am thrilled, honored and humbled to share that October 1, 2021, marks the International Council on Active Aging's 20th anniversary! I look back on the many "firsts" in our journey to grow and unite the active-aging industry: defining "active aging" as a differentiator for senior living and organizations working with older adults; incorporating "functional capacity" as a pillar of healthy aging; embracing "older adults" as a heterogeneous population that spans a wide range of capabilities, interests and aspirations; and promoting a more comprehensive concept of wellness as culture. While it feels great to reflect on where we've come from and the progress we've made in building upon this foundation, I am laser-focused now on where we're going. Notable trends are emerging and converging to shape the industry moving forward. Driving all these trends is one overarching trend transforming the industry's future: the ascendence of the person-centered model.